HEESEN |YACHT TALK

THE SUPERYACHT INDUSTRY AFTER COVID-19

28 SEPTEMBER 2020

NEVER MISS AN EPISODE OF YACHTTALK

Will Covid-19 have a lasting effect on the superyacht industry? Yachting expert Erik Floor shares new market data and future insights to answer that question. Alessandra Nenci, CFO of Fraser yachts will tell us if we’re going to see new, innovative ways to sell superyachts. Branding specialist Mark van Drieberge of Hypsos InstorePartner will look into the future of boat shows. And Arthur Brouwer, CEO of Heesen Yachts, shares his thoughts on how shipyards can emerge stronger from this crisis…

ARTHUR BROUWER

CEO OF HEESEN YACHTS

The CEO of Heesen Yachts has been at the helm of the Dutch shipbuilder since 2016. Despite a global pandemic Heesen has quickly adapted to a new, safe and efficient way of working, with minimal disruption or producti

MARK VAN DRIEBERGE

CEO OF HYPSOS

Van Drieberge is the CEO of Hypsos InstorePartner and one of the leading brand experience specialists with a strong foothold in the yachting event business. He looks ahead at the future of yacht shows and the rise of new marketing concepts.

About the author: SuperyachtME

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